Know whats going on in the world around you. Remember, this is your competition. There are many ways of doing this: blogs, tumbler, Communication arts magazine etc.
"An RSS Reader is a simple and easy way to read your favorite news site
or blogs. Instead of going out to these site to read the most recent
stories or posts, the newest stuff comes to you, all in one simple page.
Even more convenient is having a Reader which is online, reaching it
from any place in the world."
The first thing you would have to do, is head over to reader.google.com and sign up for a free account. From there, you would want to start building up your subscriptions.
for more info on readers, check out this site http://www.blueglass.com/blog/beginner-guide-to-rss-google-reader/
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